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Heatmaps

  • 28 November 2019
  • 3 replies
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Userlevel 3
Badge +8

Are you actively testing heatmap analytics 'frameworks’ (support) on the webgui/universal UI? Especially an implementation for user behaviour tracking. - Hotjar for example.

For those that are unkown with heatmaps: Heatmaps are visual representations of attention, engagement, and interactions generated by your visitors as they navigate through your application.

  • It uncovers areas of improvement in our business processes that we've always guessed but never really gotten confirmed to focus upon.
  • May just also be the best solution to get to focus on the right/proper testing area's -  business process wise and technically -  but also where to place AI/ML in between
  • It also helps detecting where we can/should add functionality and where to ditch or reposition certain functionality that never ever gets touched. (Which happens more often than one would think)
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Best answer by Mark Jongeling 28 November 2019, 12:46

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Userlevel 3
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Things get automagically solved I see - well that makes no sense… :lying_face:

Userlevel 3
Badge +8

Hi Mark,

Thanks - Doesn't have to be hotjar per se, any heatmap solution that  implements user behaviour tracking will create the benefits as mentioned in the bullets.

rgds Ricky

Userlevel 7
Badge +23

Hey Ricky,

Our Product Innovation team did investigate the use of Hotjar for the Universal GUI but said this in a (in-house) topic:

Unfortunately, Hotjar is not (yet) fully compatible with single page apps that don't change the URL, like our Universal GUI, but we'll definitely keep an eye on it. 

Hope this answers your question :wink:

Kind regards, Mark Jongeling

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